Kia Super Bowl 2017 Commercial: The Ultimate Review

Hey guys! Remember the 2017 Super Bowl? It was a big game, but let's be honest, we were all waiting for the commercials, right? And Kia definitely brought their A-game that year with their advertisement for the new Kia Niro. If you're still wondering about it or want a deep dive into what made it so memorable, you've come to the right place. We're going to break down the Kia Super Bowl commercial 2017 and see why it still pops into our heads years later. This wasn't just any ad; it was a full-blown narrative that had everyone talking, and it perfectly showcased the innovative spirit of Kia. We'll be looking at the ad's concept, its star power, and the message it was trying to send to millions of viewers watching at home. Get ready to relive some Super Bowl ad magic!

The Star-Studded Concept of the 2017 Kia Ad

So, what was the big idea behind the Kia Super Bowl commercial 2017? Well, Kia went with a celebrity-driven narrative that was both humorous and heartwarming. The ad featured the legendary actor Christopher Walken, known for his distinctive voice and eccentric acting style. He wasn't just a cameo; he was the central figure, delivering a spoken-word performance of the classic song "True Colors." But here's the kicker, guys: instead of singing it, he was explaining it. Walken, in his signature style, broke down the meaning behind the lyrics, going into detail about what "true colors" really are. This unique approach immediately set it apart from the usual car commercials that often focus solely on features and specs. The ad aimed to connect with viewers on an emotional level, suggesting that the Kia Niro, much like the song, reveals its true colors – its unique blend of style, efficiency, and technology – when you really get to know it. The visual storytelling was just as compelling, with Walken surrounded by vibrant colors and imagery that mirrored the song's theme of authenticity and individuality. It was a masterclass in advertising, using a beloved icon to convey a message that resonated beyond just selling a car. They managed to create something that felt genuine and insightful, making the audience pause and think, which is a rare feat in the fast-paced world of Super Bowl advertising. This creative choice really paid off, generating buzz and positive feedback for its originality and its ability to evoke emotion. The Kia Super Bowl commercial 2017 wasn't just about horsepower; it was about heart and soul.

The Niro: More Than Just a Hybrid

Now, let's talk about the car itself, the Kia Niro, which was the star (besides Walken, of course!) of the Kia Super Bowl commercial 2017. This wasn't just another hybrid on the market; Kia positioned it as a "next-generation" hybrid, designed for people who wanted a car that was both practical and stylish. In the ad, the Niro was presented as the perfect vehicle to showcase your "true colors" – meaning, it's a car that reflects your values and your lifestyle. It’s a hybrid that doesn't look like a typical hybrid. You know, sometimes hybrids can be a bit bland or boring, but the Niro? It had a sleeker, more SUV-like design that appealed to a broader audience. Kia emphasized its fuel efficiency, its advanced technology, and its comfortable interior, all while hinting at its eco-friendly nature. The commercial cleverly integrated these features not through dry explanations, but through the narrative. The idea was that the Niro is for those who are confident in their choices, who are perhaps a little unconventional, and who want a car that stands out while still being responsible. It was about embracing individuality and making smart decisions. The Kia Super Bowl commercial 2017 succeeded in making the Niro feel aspirational yet attainable. It wasn't just about getting from point A to point B; it was about doing it with style, intelligence, and a touch of personality. This approach helped to differentiate the Niro in a crowded automotive market, especially in the growing hybrid segment. They really managed to make a case for the Niro being a car that people could be proud to own and drive, aligning its "true colors" with the authenticity the ad championed.

Why Christopher Walken Was the Perfect Fit

Choosing Christopher Walken for the Kia Super Bowl commercial 2017 was an absolute stroke of genius, guys. Seriously, think about it. His iconic voice, his unique cadence, and his often quirky on-screen persona made him the ideal candidate to deliver a spoken-word interpretation of "True Colors." He brought an undeniable gravitas and a hint of playful mystery to the ad. Instead of a generic, overly enthusiastic celebrity, Kia opted for someone who could command attention and create a memorable moment. Walken's delivery wasn't just reading lines; it was a performance. He dissected the lyrics with a thoughtful, almost philosophical tone, which added layers of meaning to the song and, by extension, to the Kia Niro. His presence elevated the commercial from a simple product placement to a piece of engaging entertainment. For viewers, it was intriguing to see Walken, an actor known for his dramatic roles, in a car commercial, especially one with such an unusual concept. This element of surprise kept people hooked. The Kia Super Bowl commercial 2017 leveraged Walken's established brand – his uniqueness and his ability to be both serious and subtly humorous – to align with the Niro's positioning as a car that is different, stylish, and confident. It wasn't just about his fame; it was about his fit with the message. He embodied the idea of having "true colors" – something distinctive and unapologetic. This casting decision was a major factor in the ad's success, ensuring it was talked about long after the game ended and cementing the Kia Super Bowl commercial 2017 in the minds of consumers.

The Message: Authenticity and Innovation

At its core, the Kia Super Bowl commercial 2017 was a powerful message about authenticity and innovation, guys. By using the song "True Colors" and Christopher Walken's unique interpretation, Kia wasn't just selling a car; they were selling a philosophy. The ad suggested that just like a person reveals their true colors, the Kia Niro reveals its innovative spirit and its unique blend of style and efficiency when you take the time to experience it. This resonated with the idea that in a world full of conformity, it's important to be genuine and to make choices that reflect who you are. For Kia, the Niro represented their own "true colors" – their commitment to pushing boundaries in automotive design and technology. They were showcasing their innovative approach to hybrids, moving beyond the stereotypes and offering something fresh and exciting. The ad implied that owning a Niro is a statement of individuality and smart decision-making. It appealed to consumers who value authenticity, who want products that are not only functional but also meaningful, and who are looking for ways to express themselves through their choices. The Kia Super Bowl commercial 2017 aimed to build a deeper connection with the audience, associating the brand with positive values like honesty, uniqueness, and forward-thinking design. It was a sophisticated way to market a vehicle, tapping into cultural trends and consumer desires for products that align with their personal identity. This focus on authenticity and innovation made the Kia Super Bowl commercial 2017 a standout moment, proving that a car ad can be both thought-provoking and entertaining.

The Impact and Legacy of the Ad

The impact of the Kia Super Bowl commercial 2017 was significant, guys. It wasn't just another ad that faded into the background after game day. The unique approach, starring Christopher Walken and focusing on the "True Colors" theme, generated a ton of buzz. Social media was abuzz with discussions about the ad, with many praising its creativity and originality. Unlike many commercials that rely on slapstick humor or shock value, this ad offered something more thoughtful and engaging. Search interest for the Kia Niro spiked following the Super Bowl, indicating that the ad successfully captured consumer attention and drove curiosity about the vehicle. Dealers likely saw an uptick in interest as well, with potential buyers wanting to learn more about the car that was featured in such a memorable commercial. The Kia Super Bowl commercial 2017 is often cited as a prime example of how celebrity endorsement, when done right, can effectively enhance a brand's image and product appeal. It helped to position the Kia Niro as a desirable and distinctive option in the hybrid market. Furthermore, the ad's legacy lies in its demonstration that Super Bowl advertising doesn't always have to be loud and boisterous to be effective. A well-crafted narrative, a compelling message, and a charismatic star can create a lasting impression. It showed that brands could connect with consumers on a more emotional and intellectual level, fostering a deeper appreciation for the product and the company behind it. The Kia Super Bowl commercial 2017 remains a benchmark for creative Super Bowl advertising, proving that a car ad can be a work of art. It definitely made its mark on Super Bowl advertising history!